POLITIE ZONE ANTWERPEN
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social-first creative director·digital creative
it started on facebook in 2007. still scrolling today.
since day one, i've been convinced that social is where culture happens. it's where people connect, share, laugh, argue and discover things.
along the way, i went from replying to comments to leading creative teams and building brands. but what drives me hasn't really changed: making things people actually want to stop scrolling for.
because the best brands don't just show up in culture. they become part of it.
+13 years in advertising, specialising in social media and digital.
i come up with ideas for social. but i also think beyond the feed, from content to bigger campaigns.
i know how to make things look good, but also how to make them happen. from carefully crafted productions to fast, agile social content.
i analyse brands, audiences and culture to figure out what makes sense for a brand on social. and how to make it happen.
i build and lead creative teams. from hiring the right people and setting up the right structure to guiding the work, helping people grow and making sure everyone's voice is heard.